Jul 28, 2022
In General Discussion
Now that you have found prospects to target, the next step is to qualify prospects or leads. Lead qualification is the process of determining which leads are most likely to become great customers and focus on them first. Inbound and outbound leads are qualified differently. Inbound qualification Your website will be the primary channel to get qualified leads, and you can do this by including an inquiry form to sort the wheat from the chaff. Include a form on your website that collects the following prospect information: What you are looking for What you are investing When you’re looking to start Name, email, URL, and telephone In this example, here are the three questions a visitor is asked. Question 1. What help do you need? What are you looking for help with? Question 2. What is your budget? What kind of budget can you afford? Question 3. When are you looking to start? When are you looking to start? If the prospect is a highly qualified lead, they are invited to book a call. Booking a call with a qualified prospect A less-qualified lead can sign up for a newsletter. Nudging less-qualified prospects to sign up for a newsletter If you’re using SEO or PPC, a form or call to action should ideally be located above the fold of the browser on your landing pages. The following examples are from the website of another Ahrefs blog contributor, Sam Underwood: Landing page of Sam Underwood's SEO services Outbound qualification You must gather information beyond their niche and company name to qualify an outbound prospect. A Content Explorer report contains metrics such as Domain Rating (DR), referring domains, website traffic, and website traffic value. That’s valuable data to include in your outreach. 1. Export list from Content Explorer into Google Sheets Following on from step #2 above, here’s whatsapp number list an example of the report exported from Content Explorer into Google Sheets: Researching insolvency practitioners in Content Explorer 2. Clean up the spreadsheet Remove irrelevant websites and all the columns, except for the content title, URL, referring domains, and website traffic. Cleaning up exported data from Content Explorer 3. Export CSV and import into Hunter or Mailshake Now select File > Download > CSV. 4. Find and verify contact I’ll use Hunter in this example, but you can use any email outreach software. Set up custom attributes to import the Website Traffic and Referring Domains data from your spreadsheet.