Jul 28, 2022
In General Discussion
Audio album payment is a very important core module for Himalaya. A good design of this module can directly lead to higher conversion rates, while also allowing users to consume high-quality audio content to satisfy their intellectual curiosity or high-quality entertainment needs. The user process involved in the audio payment module mainly includes: the user browses the product details, listens to the audio and purchases (as shown in the figure below). After initial exploration, users will directly reach the audio album details page after locating a paid audio album. and it cannot induce users to pay, resulting business email list in user loss. 4.1.1 Browse Paid Audio Details (1) Product publicity map On the product detail page, the first thing that reaches the user is the product promotional image. Pin Xuan map can give users the most intuitive feeling. Because of the intuitive feeling, the quality of the picture will affect the user's judgment on the quality of the audio content. The author believes that in e-commerce design, atmosphere and quality are two factors that affect product sales. The sense of atmosphere refers to the sales or promotion atmosphere in which the product map is placed on the entire page; the sense of quality refers to the sense of product quality presented by the product map to the user. Although audio is a virtual product, it also needs to convey these two senses through product announcements. On the other hand, the price is the most sensitive part of the user's perception of the product. It is recommended to show the price next to the product promotional image. This method: First, it conforms to the user's perception and usage habits on the e-commerce platform, and second, it can strengthen and enhance the user's psychological expectation of the price of knowledge payment.