Jul 30, 2022
In Questions & Answers
Channel e-commerce Can Proya's online channels maintain high growth? Why is Antarctica e-commerce questioned about financial fraud? How did Amoy brands such as Three Squirrels and 90 Points suddenly explode? ... These problems are all related to an unavoidable general trend in the consumer goods industry - channel e-commerce. Compared with the steady growth of about 10% offline, the growth rate of online e-commerce channels is very high, so e-commerce business is also easy phone number list to obtain high valuations in the capital market, and it should also become a value investor to analyze related companies. focus. But the difference between e-commerce business and traditional business is very big. Today's article will specifically talk about how to judge the e-commerce channels of traditional brands. 2. The first feature of e-commerce channels: low gross profit and high turnover First of all, we must break a misunderstanding of everyone. Many Taobao merchants will write marketing words such as "no middlemen make the difference" on the product details page - if you believe it, you will be stupid. Platforms such as Taobao, JD.com, and Pinduoduo disdain the hard work of "earning the price difference". What they want is a larger promotion fee. Open Taobao, except for most of the "search results", merchants in other locations have to pay promotion fees. Selling 1 million goods, the promotion fee must be at least 100,000, and the gross profit is high and willing to spend money, 300,000 is possible.