Mar 31, 2022
In General Discussion
We’re here to answer these questions and give a quick overview of the basic functions and qualities of a good logo. This way, you’ll know exactly telemarketing list how to set your logo up for success right from the start of the design process. The function of a good logo — In order to understand what makes a logo good, let’s talk about what a logo is supposed telemarketing list to do. Illustration of a factory worker in a hardhat Logo design begins with a strategy. A good logo delivers on that strategy. Illustration by darkmatter. Great logos are the perfect tools for attracting audiences to brands and creating memorable impressions. They use design to differentiate products and services from their competition and communicate ownership of a brand’s stake in the marketplace. Though it’s easy to feel overwhelmed by the subjective nature of visual aesthetics in logo design, consider factors you can test when evaluating a logo—that is, how well it is serving its function. At the end of the day, a good logo should look telemarketing list good, but most importantly it should be accomplishing its branding goals and appealing to its target audience. The visual elements of a good logo — Logos are usually comprised of typography, graphics, and color schemes. These are visual design elements, and their quality can be subjective. Even so, good logo designers use brand research and logo design principles to optimize these elements. Example for a good logo: Typography logo design for an engagement company This logo by Mitch. is directly inspired by its product and plays with telemarketing list shapes to create a timeless design. Example for a good logo: Typography logo design for an engagement company Maurojaurenart uses spatial awareness to create a logo that is both elegant and welcoming. Typefaces communicate more than the actual word they represent. A good logo telemarketing list takes into consideration the common associations fonts have to cultivate a specific atmosphere. Consider the logos above—two takes on the same brand. Though each designer has a different approach, they both use clean sans serif logo fonts (along with some ornate scripts in one case) to convey elegance and modernity.