Mar 31, 2022
In General Discussion
In the age of instagram, tripadvisor and yelp, I don't think email list I can overstate the importance of photos to local businesses. Even before platforms like these grew and put the power to visually represent the customer experience firmly in the hands of the consumer, people wanted to see with their own eyes what they would get for their money. Factor in the prevalence of now-ubiquitous google my business photos, and it's clear that looking your best is more important than ever when consumers search for businesses like yours. You do not believe me? Read on to find compelling evidence to convince you to take gmb photos seriously. Let's take a look at what analyzing 580,853 images from 15,191 google my business listings told us about gmb images, and how they might impact searches and user behavior. How important are google my business photos to local search performance? As part of the recent google my business insights study by brightlocal (my company), we analyzed gmb information from 45,000 businesses across 36 industries in four countries, to email list find out how this data has changed over time and, importantly, to see if there are any correlations. Here isa look at the correlations between the amounts of images viewable on a gmb profile and other gmb performance metrics such as website clicks, hits, search views and more. In the following graphs, averages are calculated using the median activity of the dataset, and all data is calculated by month. For this data, we only looked at businesses with one email list or more uploaded images, and those images were either business or consumer uploaded. I also note that if there are strong correlations, I cannot argue causation - but even withoutthat, I think the numbers are pretty compelling. With that out of the way, let's paint a picture… businesses with more gmb photos get more clicks, calls and referralsi decided to go back with the last leg of the consumer discovery journey because clicks, calls anddirectionrequests from gmb profiles have the strongest link to image visibility.