For pure Internet companies, there is still a long way to go to explore the new retail model of Xiaoju car clothing online and offline. However, with Didi as the backing, there is no monopoly giant in the industry. The future of Xiaoju car clothing It is worth looking forward to. Didi is a unicorn in the online car-hailing travel industry. While stabilizing its core business, it is also accelerating the transformation from pure Internet to new retail industry. On August 6, 2018, Didi Chuxing's car service platform was officially upgraded to Xiaoju Car Service Company, which officially began to enter the field of car rental and sales and the aftermarket, to build a complete link of car sales and services,
and increase its own weight. At the same time, it is also the next big step for the future commercialization layout; On July 8, 2019, Xiaoju Auto Service announced the upgrade of its organizational structure, the establishment of the Car Enterprise Business phone number list Department and the Xiaoju Energy Business Section, to create the "three major engines" of cars, car maintenance, and energy, with car rental as the main line. Didi has entered the car rental and car aftermarket through online car-hailing, and has become a powerful disruptor in the trillion-dollar car aftermarket with its huge existing network of car-hailing drivers to radiate the majority of social car owners.
The current core business of Xiaoju Car Service is to allow more car-free drivers to easily rent a car or buy a car through Xiaoju Car Service, and become online car-hailing drivers. At the same time, it realizes the income of work through running the network car-hailing, and provides one-stop car aftermarket services. As the leader of online car-hailing, Didi does not have many people competing with him in the online car-hailing segment. Therefore, this article mainly analyzes and proposes operational strategies for the automotive aftermarket business. The details are as follows: 1. Market analysis 1. The market prospect of Xiaoju car clothing (1) Prospects of car rental In 2018, the transaction volume of new