Links will be a priority when working with editorial content that has the potential to be featured on major online media outlets. “In short, that shouldn't be a question either. Who doesn't want to have both? - Gisele Navarro, NeoMam Depends on clicks If everything is really equal, some experts would lean towards which link would actually get clicks. “If that's the only action I can take, I'd take the high authority, low relevance link. If, however, the relevant link was lower authority, but sent more direct traffic, I'd take that one! -
Rand Fishkin, Moz "That's a tough question to answer. I've seen small sites get a few links from irrelevant sites that actually seem to help rankings significantly. I'd like to answer with a third option. I want to get the most likely link to send me referral traffic. "There jewelry retouching service are two reasons for this. The first is that I can generate business from people who click on that link. But, the second reason is because of a theory of mine. I really think one of the ways Google can feel confident about devaluing links with
Penguin is that they have algorithms that value links based on the likelihood of them being clicked. Now, I don't think it's as black and white as saying that a link that is never clicked will have zero value. Rather, I think people clicking on links is just one of the ways Google can determine if the link is valuable. “If all things were equal and both of these links were likely to generate clicks, I would choose the link on the authoritative site,