With your list narrowed down, it’s time to reach out and see if a successful collaboration can be made.
However, it does not mean you can send the same email to everyone. You’ll have to treat each group differently.
After all, outreach is a game of brand perception—yours vs the influencer’s.
For example, if you’re Louis Vuitton, even the most famous celebrities would have a difficult time saying no to a collaboration. But if you’re a small ecommerce store trying to get Chiara Ferragni to give you a shoutout, chances are your email will be ignored.
It may sound annoying, but there’s a reason for this. Influencers need to protect their own brand too. The reason why you think they’re a good fit is precisely because they don’t promote every single thing that falls on their lap. If they did, they’ll be seen as a sellout—their brand will be diluted and their audience eager to leave. Plus, I’m sure you wouldn’t want to be just one of many products they promote.
So, before you reach out, make sure you have an appropriate strategy for each type of influencer.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. For big influencers, you’ll have to reach out via their agencies or managers. You can likely reach out to nano and micro influencers directly.
Working with influencers
There are many ways to collaborate with influencers. They include:
Giving away swag or free products (in the hope the influencer will give a shoutout)
A paid product shoutout
Running a giveaway
Recruiting influencers into their affiliate or referral programs
Giving the influencers a promotion code/discount (for direct sales)
Creating content together with the influencer
Inviting influencers for their events
There are virtually infinite ways to work with them, and the exact way you choose will depend on your goal and the content that will work best for the influencer’s audience.
Beyond that, there are some things you should take note when working with an influencer: