This objective is closely related to the study of competition , since the position of a brand in the market is always relative. Depending on the existing brands and our means, we will define a specific position in the market (the objective does not always have Jewelry Retouching to be to become the leader, since this is often not achievable). 3) Launch a new product The launch of a new product always gives a lot of work to the marketing team , since the public must be informed about the novelty and get it to "sink" among customers. For this objective to be successful,
it is essential to define the price and positioning of the launch well and to have a well thought out communication strategy. 4) Improve return on investment The return on investment or ROI is one of the most important metrics in marketing, since it measures whether the investment in advertising is paying off what we are looking for. In the world of digital marketing , it is easier than ever to accurately measure the return on investment, since we can know the cost per click or per conversion of our actions. Of course, it is necessary to do a good follow-up of the metrics over time. 5) Introduce the company in new
international or local markets As in the case of launching a new product , positioning and communication strategy are key. We must also take into account the cultural and consumption differences in different markets. 6) Increase company profits In this case, the company will focus on improving its economic results during the period of time referred to in the plan. To do this, the actions and metrics can be oriented in two different directions: reduce costs, increase profits or both. In the first case, the optimization of advertising in search engines, social networks and other digital media can be key.